Watched a trailer to a new release? Scrolled TripAdvisor to see what others had to say about a place youve never been? We've all done it - to save time, money, make flawless plans and entertain our imagination in anticipation of good fun.
Studies say that about 90% of online buyers seek reviews or peer feedback before purchasing products or service. Reviews give very important details that can help determine legitimacy, reliability and expectation.
Reviews give a voice to an audience that otherwise wouldn't have one. A very important, appreciated, influential and essential component.